Conversations with several experts of the industry have shown that branding plays a decisive role in the development of the segment.
In March this year, during the boarding of a flight which went from Denver to Minneapolis, a United Airlines agent prevented a group of girls from getting on the plane.
A couple of days ago I went to one of those cool coffee houses which are into every detail. I placed my order and instantly got my cup of coffee. The problem was that I had to wait for about 20 minutes before drinking it since it was as hot as lava… even with a second paper cup covering the first one