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An investment that guarantees brand consistency and unified criteria between the company departments. For those who are not familiar with the concept, a style guide is a library of reusable elements with accessible documentation that can be shaped and used...
Conversations with several experts of the industry have shown that branding plays a decisive role in the development of the segment.
In March this year, during the boarding of a flight which went from Denver to Minneapolis, a United Airlines agent prevented a group of girls from getting on the plane.