Blockchain: What is it and why is it becoming so popular?
January 28, 2020
Financial Transactions and Banks Historically, when conducting financial transactions, individuals and businesses had to largely depend on third parties, such as banks or governments, to ensure trust and security. These intermediaries comply to a series of protocols including authentication and record keeping that help to generate trust in the transactional process. The need for a […]or
AgTech: Innovation has arrived to change agricultural production
September 10, 2019
New technologies developed over the last decades offer a set of tools that mark a point of no return regarding agriculture.or
Progressive Web Apps: doing more with less
July 2, 2019
It doesn’t matter what device users employ. This was true when websites were static and were simply made up of images and text. However, what’s really interesting is that this is still true nowadays, even though web possibilities have expanded to do things like streaming, interactive graphics and full web apps. Nowadays that devices have […]or
Why companies are using more style guides than ever?
May 3, 2019
An investment that guarantees brand consistency and unified criteria between the company departments.
For those who are not familiar with the concept, a style guide is a library of reusable elements with accessible documentation that can be shaped and used by app developers and designers to create objects and experiences.
Legal Cannabis industry is here. Is your brand memorable enough?
August 1, 2018
Conversations with several experts in the industry have shown that branding plays a decisive role in the development of the segment. In the US, the market for cannabis is growing. It is estimated that by the year 2020 it will generate more employment than that generated by workforce, government jobs, or public service. The number […]or
Users do not want more advertising — they want attention
July 13, 2018
The argument was that they were not dressed “appropriately”. The girls (one of them was 10 years old) were wearing bathing suits. The agent insistently asked them to change into more appropriate clothes. Another passenger, who was watching the scene, started to tweet about the situation. Minutes later, he got a response from United — […]or
Your company is not just your product
June 22, 2018
A couple of days ago I went to one of those cool coffee houses which are into every detail. I placed my order and instantly got my cup of coffee. The problem was that I had to wait for about 20 minutes before drinking it since it was as hot as lava… even with a […]or
We need a new logo
February 5, 2018
A few days ago, a family business which has been in business for over 50 years made us a clear request: we need to redesign our logo. To do this, our first question was: Alright! But, why do you think you need to do so? The answer, apart from being vast and full of analyzable content, […]or