A positive working environment is not cultivated one day to the next. At GONNI we aim for our culture to be “People Centric”, and thanks to feedback spaces, we have achieved a very high eNPS for our industry.
Below we’ll tell you how we did it.
The Employee Net Promoter Score (eNPS) is a core indicator in our organization that has the purpose of detecting whether or not we have an agreeable, desirable, and recommendable working environment. It’s that simple.
How is it calculated?
The first step is to establish a scale of 0 to 10, on which employees indicate how likely it is that they would recommend someone to join our team.
Results from 0 to 6 indicate a low level of satisfaction or commitment on the part of the collaborators. This group of people that respond with a 0 to 6 are called “detractors”.
The responses from 7 to 8 are then called “passives”, since they represent a rather neutral position. These ratings tend to come from those that are not fully loyal to the company, but are also not negative about it. They can be happy with their place of work without being very committed.
Lastly, the results from 9 to 10 belong to those who actively recommend working at the company. These are the real “promoters” that are very satisfied with their current position.
In practice, once the data has been collected, the NPS is obtained by subtracting the % of detractors from the % of promoters.
“Each time that a position opens up I recommend people not only because I already trust them completely, but also because I want to give them the opportunity to join a truly talented team, and a company that offers incredible benefits and shares amazing values.“
Guadalupe Peyrallo – Head of Design
How do we put the eNPS to use at Gonni?
Just like many things in life, not everything is so clear cut, and we actually use our own system that allows us to have a much richer perspective than one singular metric can provide.
While the different team members and areas of the company communicate on a daily basis, we also use an invaluable tool, called The Satisfaction Survey, that contains the eNPS.
In this quarterly survey, we gain a better understanding of how each team member feels in relation to these 3 pillars:
- Working environment
- Work, salary, and benefits
- Personal and professional development
We ask questions within each of these pillars, some with rankings, and others with space to provide optional explanations that allow us to explore these aspects in depth. In this way we receive metrics alongside opinions, allowing us to make more informed decisions.
The last two questions, not in order of importance are those related to “Personal and professional development”.

In the first question each person is told to answer and expand on the question “What is the best part of working at GONNI?”. The last question is the one that allows us to measure each person’s satisfaction — the question used to generate our company’s eNPS.
The results of the most recent survey are fresh out of the oven from July, where you can see we have:
- 0% Detractors
- 14.3% Passives
- 85.7% Promoters
Meaning we have a Net Promoter Score of 85.7%!
From the People department, we aim to foster the best work life balance in all of our team members, and most importantly, ensure that they are happy.
Well, I guess with those results we’re doing something right! 😊
Sofía Speroni
Talent Acquisition & People Lead