In the last few years, the percentage of people that opt for brands that manage information transparently has increased. One of these practices is product traceability, a way to precisely locate where and under what conditions a product was made. Also, customers have more tools when deciding what to consume, verifying if what they are buying is authentic and in alignment with their consumer values.
With this app that we designed, the objective was for customers to be able to see all of the information available regarding the traceability of a product clearly and quickly — all they need to do is pick something up off the shelf and scan it!
We designed a new web app for food traceability : )
23 July, 2020
In the last few years, the percentage of people that opt for brands that manage information transparently has increased. One of these practices is product traceability, a way to precisely locate where and under what conditions a product was made. […]
