Gonni, a UX agency

Timid salesmen have skinny kids. The same applies to your website, which already is your 24/7 salesman

As a user experience agency, we know that dealing with customers in 2019 means dealing with human beings that rarely focus in one thing at a time.

That means that when a customer arrives to your website, you have just a few seconds to show them where the thing is so they can buy the thing. Scroll down to learn how the right order, flows, design, and a great copy can guide your customers just where you want to.

UX mobile web app front end

User Experience flow:

Digital products, unlike physical products, have micro-iterations. This means that the product, being an app, a site or a user interface for a touch-screen, has regular improvements of its functionality that allow the product to be more competitive.

The UX or User Experience re-design process allows those products to remain user-friendly while the amount of functionality and features increases.

Below you can find 4 keys that are not mentioned in the texts, manuals and UX courses that generally everyone knows and we would like to share. After that, we answer some of the frequently asked questions that our customers have had over time.

Our four rules for UX success:

People do NOT read:

And you probably don’t want to read all of this text either! But here you are. Why? Because the information on this webpage is divided into tiny blocks to let your brain pick just a few and enjoy. Small info-blocks lets you quickly scan, select and memorize information better.

You are NOT our client:

Your client is our client! In most cases, your decisions are made with your company in mind, and not the product user. This means that the information, the way of showing it, the flows and even texts are probably not the most accurate for the final customer. We focus on your customers to bring them what they want.

Content is king:

The optimization process of UX or User Experience is focused on improving the way users interact with content. Its ultimate goal is to confirm a purchase, subscription, or order. Correctly selecting the text of each title, each button and each paragraph, and differentiating what is necessary from what is accessory allows us to guide the users precisely where we want to.

Keep it simple:

Or at least, make it look simpler than it is. Although this is the most used cliché of our era, most of our customers still have problems because they can’t decide what’s important. Let the really important thing be seen as the most important thing.

User Experience success stories

❝Our clients weren’t able to arrive to the end of the checkout process; something basic, but not so easy in a complex product like S4Index. GONNI took the challenge to redesign our product and were able to do it in a very small time frame. The result of their work made our yearly sales grow.❞

Sebastian Priolo
CTO – S4Index

User Experience FAQs

What is the difference between UX and UI?

User Experience refers to the ease with which a user can reach the goal they have. E.g.: order a pizza using your mobile phone. User Interface are the shapes, colors and sizes that the elements will have. The correct selection will improve or worsen the UX. Generally, we talk about UX/UI because both processes are performed by the same team, although it can be done separately.

How long does the process take?

It always depends on the size of the project, but an extremely small UX process can take up to a month. During the UX process, a check of the previous and current situation, measurement, redesign implementation, testing, and remeasurement should always be carried out to ensure the best results.

What does GONNI need from me?

It is important that you provide us with as much information as possible about your customers, your objective and the context within it’s carried out. Also, it’s important that you give us accurate data on current conversions, number of visits, devices, and resolutions. We use this information to measure if the redesign has been successful or not.

Do you test with real users?

That’s right. Unless there are strong reasons not to do it, it’s always important to test the design with real users. In order to do this, we use a prototype that emulates the new app or website before they are coded. This way we get feedback very quickly, saving time and money.

How do we know if it’s the right solution?

A crucial part in the User Experience process is the prototyping and user testing. This stage gives us insights about how user interacts with an app or website, without having to invest a lot of resources in the development process. This way, we avoid and anticipate serious issues with design and functionality in the final version. Prototyping and user testing, along with correct measurement before and after the redesign process, will give us accurate numbers about how big the improvement was, and the impact the redesign had on your business.

Do you code?

Of course, we do! Our team was built to carry out the different tasks that involve improvement and digital transformation. The development team is the one that materializes the prototypes into a full functional app. They are in charge of making the magic of interaction, and transform ideas into solutions.

What does Front-end means?

When we talk about Front-end development, we are talking about absolutely everything you can see in a digital product. The front-end dev team is in charge of making the same site work on a 15” MacBook and a 4.3″ Android smartphone using the same code. On the other hand, when we talk about Back-end development we mean hard programming, databases, requests, and fallbacks. Yes, strange words that nobody wants to learn; but, this kind of developing team is the one that makes possible that, for example, when touching a “Finish order” button while ordering takeout, an alert is triggered to the restaurant at the same time that the code applies a discount to your credit card.

Ready to get more customers?
Let’s have a coffee