Gonni, a UX company

Timid salesmen have skinny kids. The same applies to your website, AKA your 24/7 salesman.

As a user experience company, we know that dealing with customers in 2021 means dealing with human beings that rarely focus on one thing at a time.

That means that when a customer arrives to your website, you have just a few seconds to show them where the thing is so they can buy it. Scroll down to learn how a user experience with the right order, flows, design, and copy can guide your customers exactly to where you want them.

UX mobile web app front end

User Experience flow:

Digital products, unlike physical products, have micro-updates. This means that the product, being an app, a site, or a user interface for a touch-screen, receives regular improvements to its functionality that allows the product to remain competitive.

The UX or User Experience redesign process allows for digital products to remain user-friendly while improving their functionality and adding new features.

Below we share our 4 keys to success that are not in any of the texts, manuals, or UX courses that you may have seen. After that, we answer some of the most frequently asked questions that our customers ask us.

Our four rules for UX success:

People do NOT read:

And you probably don’t want to read all of this text either! But here you are. Why? Because the information on this webpage is divided into tiny blocks that allow your brain to easily process the information in a pleasing way. Small info-blocks lets you quickly scan, select and memorize information better.

You are NOT our client:

Your customer is our client! Many times, your decisions are made with your company in mind rather than the product user. We focus on your customers to bring them exactly what they want.

Content is king:

The optimization process of UX or User Experience is focused on improving the way users interact with content. Its ultimate goal is to confirm a purchase, subscription, or order.  Differentiating what is necessary from what is accessory then correctly selecting the text of each title, button, and paragraph, allows us to guide users to precisely where we want them.

Keep it simple:

Or at least, make it look simpler than it is. Although this is the most used cliché of our era, most of our customers still have problems with it because they can’t decide what’s important. Let the really important thing be seen as the most important thing.

User Experience success stories

“Our users weren’t able to arrive to the end of the checkout process; something basic, but not so easy in a complex product like S4Index. GONNI took the challenge to redesign our product and were able to do it in a very small time frame. The result of their work made our yearly sales grow.”

Sebastian Priolo — CTO, S4Index

User Experience FAQs

What is the difference between UX and UI?

User Experience refers to the ease at which a user can reach their goal, such as ordering a pizza with their phone. User Interface includes the shapes, colors, and sizes of each digital element. Making good decisions for the UI will result in an improved UX, with bad UI decisions negatively affecting UX. Generally, we talk about UX/UI together because both processes are performed by the same team, though they can be done separately.

How long does the process take?

This depends on the size of the project, but an extremely small UX process can take up to a month. During the UX process, a check of the previous and current situation, measurement, redesign, implementation, testing, and remeasurement should always be carried out to ensure the best results.

What does GONNI need from me?

It is important that you provide us with as much information as possible about your customers, your objective, and the context in which your product exists. It is vital that you provide us accurate data on current conversions, number of visits, devices, and resolutions, since we use this information to measure the success of the redesign later on.

Do you test with real users?

That’s right. Unless there are strong reasons not to do it, it’s always important to test the design with real users. In order to do this, we use a prototype that emulates the new app or website before they are coded. This way we get feedback quickly, saving you time and money.

How do we know if it’s the right solution?

A crucial part of the User Experience process is prototyping and user testing. This stage gives us insights about how users interact with an app or website without the need to invest a lot of resources in the development process. This way, we anticipate and avoid serious issues with design and functionality in the final version. Prototyping and user testing, along with correct measurement before and after the redesign process, will give us accurate numbers about the magnitude of the improvement and the impact that the redesign had on your business.

Do you code?

Of course we do! Our team was built to carry out all tasks involving improvement and digital transformation. The development team is in charge of materializing the prototypes into a fully-functional app. They are in charge of making the magic of interaction happen by transforming ideas into solutions.

What does Front-end means?

When we talk about Front-end development, we are talking about absolutely everything you can see in a digital product. The front-end dev team is in charge of making the same site work on a 15” MacBook and a 4.3″ Android smartphone using the same code. On the other hand, when we talk about Back-end development we mean hard programming, databases, requests, and fallbacks. Yes, strange words that nobody wants to learn, though this kind of developing team makes it possible to click a “Finish order” button while ordering takeout, and trigger an alert to the restaurant to apply a discount to your credit card.

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