UX FAQs

Still have some doubts? No worries, take a closer look at the most frequent topics during our client’s calls and meetings

Start learning right now from our previous experiences. Check out the most frequently asked questions during calls and meetings and learn how we approach different solutions for each industry.


FAQs User Experience Design

What is the difference between UX and UI?

User Experience refers to the ease with which a user can reach the goal they have. E.g.: order a pizza using your mobile phone. User Interface are the shapes, colors and sizes that the elements will have. The correct selection will improve or worsen the UX. Generally, we talk about UX/UI because both processes are performed by the same team, although it can be done separately.

How long does the process take?

It always depends on the size of the project, but an extremely small UX process can take up to a month. During the UX process, a check of the previous and current situation, measurement, redesign implementation, testing, and remeasurement should always be carried out to ensure the best results.

What does GONNI need from me?

It is important that you provide us with as much information as possible about your customers, your objective and the context within it’s carried out. Also, it’s important that you give us accurate data on current conversions, number of visits, devices, and resolutions. We use this information to measure if the redesign has been successful or not.

Do you test with real users?

That’s right. Unless there are strong reasons not to do it, it’s always important to test the design with real users. In order to do this, we use a prototype that emulates the new app or website before they are coded. This way we get feedback very quickly, saving time and money.

How do we know if it’s the right solution?

A crucial part in the User Experience process is the prototyping and user testing. This stage gives us insights about how user interacts with an app or website, without having to invest a lot of resources in the development process. This way, we avoid and anticipate serious issues with design and functionality in the final version. Prototyping and user testing, along with correct measurement before and after the redesign process, will give us accurate numbers about how big the improvement was, and the impact the redesign had on your business.

Do you code?

Of course, we do! Our team was built to carry out the different tasks that involve improvement and digital transformation. The development team is the one that materializes the prototypes into a full functional app. They are in charge of making the magic of interaction, and transform ideas into solutions.

What does Front-end means?

When we talk about Front-end development, we are talking about absolutely everything you can see in a digital product. The front-end dev team is in charge of making the same site work on a 15” MacBook and a 4.3″ Android smartphone using the same code. On the other hand, when we talk about Back-end development we mean hard programming, databases, requests, and fallbacks. Yes, strange words that nobody wants to learn; but, this kind of developing team is the one that makes possible that, for example, when touching a “Finish order” button while ordering takeout, an alert is triggered to the restaurant at the same time that the code applies a discount to your credit card.

FAQs Branding

What does GONNI expects from me as a client?

It is essential for any project to have a project manager from the company. They will be responsible for communicating the reasons for the redesigning of the product, and explaining the issues related to internal culture, customers, competitive advantages, context, competition, and communication. Depending on the product and context, external surveys will also be conducted to confirm hypotheses and to have a complete map of the company image and its public.

How soon can we have a new brand ready?

Two months. In those cases in which both the brief and the work to be done are clear, the time in which we can deliver a brief analysis, diagnosis, and redesign is two months. When it comes to complex cases in which the context, public and company’s size require a more extensive research stage, the project can be extended up to 6 or 8 months.

Why do we need a brand manual?

The Brand Manual is essential for those companies in which communication pieces are produced constantly and by different teams. The manual allows all parties involved, whether internal or external, to have a single place where they can find all the elements that give strength, presence, and coherence to the company brand identity. This saves time and money because it minimizes feedback unifies communication and keeps communication quality.

What is the scope of a rebranding project?

The scope of the project is defined at the time of the first interview. In this interview, we ask different kinds of questions that allow us to dimension the whole project and define timeframes, investment and resources. To learn more about the rebranding process, visit our Blog or follow us in Medium. We publish content related to UX and Branding and other areas of interest.

What are the deliverable documents for each stage?

There are two major stages in our branding process. During the first stage, we develop a thorough analysis of the competition, internal culture, hierarchical positions and customers of your brand. We complement this analysis with an evaluation of the current state of the brand communication. This gives us a clear vision of what we need moving forward. In the second stage, we design and develop the branding elements such as color, typography, photography, illustration and tone of voice. These elements are organized in a deliverable presentation for our client.

Are the originals for printing included?

Our team is capable of producing and delivering this kind of communication and institutional pieces. However, the design and development of web pages or files that are part of online or street advertising, are not part of the core redesign process. Usually, these pieces are produced by the internal team of each company. We’re happy to give support and implement or guide your internal team with the development of the necessary pieces to complement a new branding, so don’t hesitate to ask!

FAQs Software Development

How long does it take to build an MVP?

The building of a Minimum Viable Product can take from anywhere from 1 week to 3 months. The process really depends on the complexity and lenght of a project and the quantity of features desired to test in the MVP.

Do you have specialists in user experience?

We are User Experience specialists! We believe that a good User Experience ensures a simple solution that reduces friction within your website or app. A smoother process means that your clients gets quicker and easier to the goal you have set for them: buying, sharing or engaging.

What are the process stages for developing an MVP?

Our team always focuses on 4 stages: Analysis, UX design, user testing and development. We only work with companies that understand the importance of these stages because that’s the way to improve the communication with their users. By following these 4 stages in each product we made, we were able to maintain quality and performance, and build a product suitable for the needs of every business.

We need to create branding and communication, can you do it?

That’s the kind of work we love. Our company was created to help companies communicate their business strategy via a branding and communication strategy. Our branding team can create brands that are perceived as attractive and reliable in many different industries.

How do we know if it’s best to develop a web app or a native app?

The decision to make a web app or to develop a native application will be made taking into consideration the market, context, technology and resources of the company. For example, a very early startup with a new idea, probably will benefit more by concentrating it’s resources developing a single web app, accessible from any browser. On the other hand, a bigger company with a bigger budget, will be able to deliver it’s users a better User Experience with a native development.

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