What is the difference between UX and UI?

User Experience refers to the ease at which a user can reach their goal, such as ordering a pizza with their phone. User Interface includes the shapes, colors, and sizes of each digital element. Making good decisions for the UI will result in an improved UX, with bad UI decisions negatively affecting UX. Generally, we talk about UX/UI together because both processes are performed by the same team, though they can be done separately.

How long does the process take?

This depends on the size of the project, but an extremely small UX process can take up to a month. During the UX process, a check of the previous and current situation, measurement, redesign, implementation, testing, and remeasurement should always be carried out to ensure the best results.

What does GONNI need from me?

It is important that you provide us with as much information as possible about your customers, your objective, and the context in which your product exists. It is vital that you provide us accurate data on current conversions, number of visits, devices, and resolutions, since we use this information to measure the success of the redesign later on.

Do you test with real users?

That’s right. Unless there are strong reasons not to do it, it’s always important to test the design with real users. In order to do this, we use a prototype that emulates the new app or website before they are coded. This way we get feedback quickly, saving you time and money.

How do we know if it’s the right solution?

A crucial part of the User Experience process is prototyping and user testing. This stage gives us insights about how users interact with an app or website without the need to invest a lot of resources in the development process. This way, we anticipate and avoid serious issues with design and functionality in the final version. Prototyping and user testing, along with correct measurement before and after the redesign process, will give us accurate numbers about the magnitude of the improvement and the impact that the redesign had on your business.

Do you code?

Of course we do! Our team was built to carry out all tasks involving improvement and digital transformation. The development team is in charge of materializing the prototypes into a fully-functional app. They are in charge of making the magic of interaction happen by transforming ideas into solutions.

What does Front-end means?

When we talk about Front-end development, we are talking about absolutely everything you can see in a digital product. The front-end dev team is in charge of making the same site work on a 15” MacBook and a 4.3″ Android smartphone using the same code. On the other hand, when we talk about Back-end development we mean hard programming, databases, requests, and fallbacks. Yes, strange words that nobody wants to learn, though this kind of developing team makes it possible to click a “Finish order” button while ordering takeout, and trigger an alert to the restaurant to apply a discount to your credit card.

What does GONNI expect from me as a client?

It is essential that every project has a project manager within the company. This point person will be responsible for communicating the reasons behind the product redesign, as well as explaining any issues related to internal culture, customers, competitive advantage, context, competition, and communication. Depending on the product and context, external surveys may also be conducted to confirm hypotheses and establish how the company is viewed by its public.

How soon can we have a new brand ready?

Two months. In cases in which both the brief and the work to be done are clear, the time in which we can deliver a brief analysis, diagnosis, and redesign is two months. When it comes to complex cases in which the context, public, and company’s size require more extensive research, the project can be extended up to 6 or 8 months.

Why do we need a brand manual?

The Brand Manual is essential for companies whose communications are produced constantly and by different teams. The manual allows all parties involved, whether internal or external, to have a single place where they can find all the elements that contribute strength, presence, and coherence to the company’s brand identity. This saves time and money by minimizing feedback and providing the standardization essential to quality communication.

What is the scope of a rebranding project?

The scope of the project is defined at the time of the first interview. In this interview, we ask different questions that allow us to define the project including timeframes, investment, and resources. To learn more about the rebranding process, visit our Blog or follow us on Medium. We publish content related to UX, Branding, and other related topics.

What are the deliverables for each stage?

There are two major stages in our branding process. During the first stage, we develop a thorough analysis of the competition, internal culture, hierarchical positions and customers of your brand. We complement this analysis with an evaluation of your brand’s communication. Together these analyses gives us a clear vision of what we need moving forward. In the second stage, we design and develop the branding elements such as color, typography, photography, illustration, and tone of voice. These elements are organized in a deliverable presentation for the client.

Are the originals for printing included?

Our team is able to produce and deliver these kinds of commercial pieces. That said, the design and development of web pages or files that are made for online or street advertising are not part of the core redesign process. Usually, these pieces are produced by each company’s internal team. We’re happy to provide support by implementing this process or guiding your internal team with the development of the pieces needed to complement your rebranding, so don’t hesitate to ask!

How long does it take to build an MVP?

The building of a Minimum Viable Product can take anywhere from from 1 week to 3 months. The process really depends on the complexity and length of the project and the amount of features to be tested in the MVP.

Do you have specialists in user experience?

We are User Experience specialists! We believe that a good User Experience ensures a simple solution that reduces friction between your customers and your website or app. A smoother process means that your customers have a quicker and easier time completing the goal you have for them, be it buying, sharing, or engaging.

What are the process stages for developing an MVP?

Our team always focuses on 4 stages: Analysis, UX design, user testing, and development. We only work with companies that understand the importance of these stages, since its the best way to improve communication with users. By following these 4 stages in each product we make, we are able to maintain quality and performance, building a product suitable for the needs of each business.

We need to create branding and communication, can you do it?

That’s the kind of work we love. Our company was created to help companies communicate their business strategy to their customers via a solid branding and communication strategy. Our branding team can create attractive and reliable brands in a variety of industries.

How do we know if it’s best to develop a web app or a native app?

The decision to make a web app or develop a native app will be made taking into consideration the market, context, technology, and resources of the company. For example, a very early startup with a new idea, will probably benefit more by concentrating it’s resources developing a single web app, accessible from any browser. On the other hand, a bigger company with a larger budget, will be able to deliver it’s users a better User Experience with native app development.