In the last few years the percentage of people that opt for brands that manage information transparently has increased.
One of these practices is product traceability, a way to precisely locate where and under what conditions a product was made. This traceability was developed so that customers have more tools when deciding what to consume, verifying if what they are buying is authentic and in alignment with their consumer values.
With this app that we designed, the objective was for customers to be able to see all of the information available regarding the traceability of a product clearly and quickly — all they need to do is pick something up off the shelf and scan it!
what we did
User Experience, User Interface, Wireframing, Low and HiFi prototyping, development, branding and logo redesign.
Consumer goods / Traceability
“Gonni took the challenge to redesign our product and were able to do it in a very small time frame. It’s definitely a team we would trust again, especially because of their strong experience in user research.”
Sebastian Priolo ★ ★ ★ ★ ★CEO — Woza Labs (Traceability)