Heineken Live Your Music is the main official sponsor of BUE, an annual music festival featuring popular alternative rock, hip-hop, electronic music bands and artists. Our agency was commissioned to design the environmental graphics for the 2017 edition in Buenos Aires. The visuals had to highlight the Heineken identity across touchpoints.
❝We need to show our brand in every place, from the entrance to the main stage. Every corner of the festival must be green.❞
❝The event will be covered with drones, so it’s key to contemplate the upper views. Each moment with lights down is an opportunity to easily get the attention and capture incredible images for promotion, social networks, and media.❞