Issue / Context
S4 is a tech-startup in the AgroTech industry, founded in 2015 with the aim of helping farmers maximize earnings and reduce risk in an industry where inclement weather has always been a variable of production.
We were chosen to improve the UX on S4 IndexPro, a sub-product that provides climate risk coverage to knowledgeable users who want to explore hedging possibilities with varying levels of risk
Between 35% and 45% of world harvests over the course of history have been lost due to inclement weather.
Total ag-tech startups founded in 2018 globally.
Estimated market value of the world’s AgTechs by 2020.
Wheat and soybean production will increase by nearly 10% over the next decade.
❝New design solutions and the innovative approach of GONNI helped us take the usability and engagement of the platform to the next level.❞
Gabriel Poblet Maristany
CMO – S4IndexPro