Signatura is the world’s first contract signing platform based on blockchain. A web-app that allows companies to save time and money by using smart contracts to digitally sign and certify documents using blockchain technology, with absolutely zero risks.
Founded in 2016, the company has grown rapidly and in just 2 years, the need for a solid brand identity had become the next essential step to positioning the brand as a reliable choice for b2b smart contracts. We were asked to rebrand the company’s visual identity so that they could easily transmit their value to potential clients and increase sales.
Is the percentage of CEOs that had blockchain projects amongst their 5 strategic priorities for 2019.
Of CEOs say that blockchain technology is broadly scalable and will eventually achieve mainstream adoption.
More than 40 percent [of CEOS] planned to invest at least $5 million in blockchain in 2019.
Of CEOs feel that blockchain-based solutions provide greater security than traditional approaches.
❝For a company in the blockchain business it is really important to convey the right message and image, and our previous brand image didn’t fit with what our company offers. We didn’t look trustable.❞
Founder and CEO – Signatura
what we did
The Signatura symbol had two main issues. There were weight issues with the font throughout the text with specific problems in characters like the G which made the logo look less professional.
There was also no brand symbol, which created problems when using the brand in reduced- size applications like the App Store. It is essential that logos are functional in the context of daily use, which is impossible without a brand symbol.
This is why we created a new logo and brand symbol inspired by a blockchain grid, which gives the brand a little story to tell and reinforces memorability.
Brand images were carefully selected. Though they are stock images, the selection criteria and the characteristics of each picture reinforce the organization’s institutional tone which is represented by serious but modern office situations.
Font selection was a key part of redesigning the brand’s image. The strong strokes in the serif letters give the brand a technological twist while also becoming a characteristic feature for iconography and branded elements.
iconography & misc.
The icon set used in the app, presentations, web, brochures, and ads reinforces the morphological features of the brand’s typography.
The brand’s tone of voice is direct but always contains a hidden sign. In an industry where bureaucracy is the rule, Signatura adds value with its efficiency. The new wording is meant to represent the speed and simplicity of the smart contracts system.
In cases of typical use, such as stationery, the brand looks simple but strong. In these cases, high-quality stationary and the use of the correct font do all of the work.
In the rest of the identity, references to the brand are very clear and always maintain the brand’s identity while implementing the graphic resources mentioned above.
From billboards to advertising pieces for events, the brand keeps it simple, modern and direct, providing the Signatura team with a clear outline for their communications, saving time and resources.