EnJuego is an online sports betting and casino brand. The company targets young and dynamic people who consume content in a different way than the average casino visitor.
With the purpose of launching the brand, the company put us in charge of branding and the creation of guidelines to carry out digital and street advertising.
Potential players throughout Latin America.
Total revenue in Argentina in 2017, which has continued to grow.
Growth rate of online betting from 2017 to 2018.
Total revenue made from mobile transactions in 2017.
what we did
Branding, Logo, Tone of voice, Brand video reel, FrontEnd user interface, UX/UI
B2C / Tech / Casino / Sports Bet
“The GONNI team delivered exactly the branding we needed. Although initially we had our doubts regarding the logo legibility, the agency tested it with the users and we confirmed that it worked. Readability was perfect in 90% of the cases.”
Carlos Banfi — CEO, EnJuego