Agtech

UX redesign to predict profit

Gonni UX agency - Agtech user experience redesign

brand context

business context

S4 is a tech-startup in the AgroTech industry founded in 2015, with the aim of helping farmers to maximize their earnings and reduce risks in an industry where the inclemency of the weather has been historically constant.

We were hired to analyze and rethink the user experience on their current digital product S4GO, and redesign the way customers engage with their web-app.

45%

Between 35% and 45% of world harvests over the course of history have been lost due to inclement weather.

16.9m

Total ag-tech startups founded in 2018 globally.

26,76m

Estimated market value of the world’s AgTechs by 2020.

10%

Wheat and soybean production will increase by nearly 10% over the next decade.

❝Even when our previous version had all the features a pro user would want, the interface was not user-friendly. GONNI redesigned and rearranged the content, call to actions and graphics. Now the product has the same features but it’s way better and easier to use than before.❞

Mariano-Tamburrino

Mariano Tamburrino
Founder & COO – S4

industry

AgTech, Agricultural

what we did

Research, Diagnose, User Persona, User Experience, Wireframing, User Flow, User Interface

Agtech - UX - 22

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